http://crstoday.com/2015/08/building-the-perfect-team/
TOP FIVE PERSONAL ATTRIBUTES
BY ANGEL SEYMOUR
I work in a very fast-paced ophthalmic practice,
so our team has made it the responsibility
of all our 13 employees to intercept
incoming calls and assist our patients. Here
are five traits we look for in individuals
interested in joining our team.
No. 1. Compassion. We can teach anyone
about the eye, how to triage incoming calls, and which time
slot to use in our patient management system. We cannot train
kindness and empathy: either you have it, or you do not.
No. 2. An understanding of our philosophy, “excellence
in eye care.” This mentality does not happen overnight. We do
not have a treat-and-release attitude; we aim for excellence for
every patient, every visit, and every time.
No. 3. A winning smile. I am a firm believer that you can hear
a smile through the phone. By placing mirrors at workstations
our staff can see themselves smiling when answering the phone
and while conversing with patients.
No. 4. A sense of priority. The ability to multitask in our
environment is extremely important. When patients call in, however,
they are our top priority, and everything else can wait.
No. 5. The ability to articulate and enunciate. Scripts,
rehearsing, and coaching have enabled our staff members to
clearly and sensitively deliver our message.
Our staff is instrumental in the expansion of our phone protocol
from assisting us in developing scripts, maximum number
of rings before answering, patient on-hold times, and warm
transfers.
We are able to create this awareness within by reminding our
staff that each patient could be their mother, father, child, and/or
relative. We ask, “How would you want your family treated?”
Angel Seymour an ophthalmic administrator with more than 25 years’
customer service experience at Brian M. Brown, MD, in
Downey, California.
n (310) 433-5389; angel@brianbrownmd.com
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